Sony Philippines has officially launched the BURANO Camera in the Philippines, Sony’s latest addition to the CineAlta digital cinema camera lineup that introduces a new era in cinematography. Professional filmmakers, aspiring film students, and photography enthusiasts alike were given the opportunity to witness Sony’s vision to create an innovative, next-generation digital cinema camera that aims to redefine the cinema shooting experience. Launched in Green Sun Makati, BURANO was unveiled to participants from all over the film industry and academe. Present as well were internationally renowned cinematographer, director, and producer O Sing-Pui along with award-winning cinematographer and Sony Alpha professional JA Tadena, sharing their takes on high-quality cinematography that underlined Sony’s contribution to redefining the cinema shooting experience with the BURANO’s next-generation features. The launch was moderated by Sony Product Expert and commercial director Nigel Laxamana.